02 May Project spotlight: Beverly Hills 5k-10k Run/Walk & Fitness Blast
Dion Jackson, of All Seasons Fitness Media, is an active member in making Beverly Hills a healthy city. As part of his efforts, Dion and his team created the unique 5k-10k run in the beautiful streets of Beverly Hills. Imagine running down Rodeo Drive, with the palm trees lining the road…pretty cool, right?!
We have had the privilege of working on designs for both the inaugural and second annual events. With a fitness event of this type, marketing was imperative in getting the word out. As a result, we designed flyers, POP displays and even mobile banners.
One of the highlighted methods for advertising was partnering with the Beverly Hills Courier — the local newspaper. We designed a full-page ad that was featured in the Courier for several weeks leading to the event.
For the second annual event, we vamped up our efforts and re-created a new website for the event. Runners, volunteers, and sponsors all could obtain the information needed, while highlighting the event as well.
Dion Jackson and his team has made both years a very successful event in raising money for the Beverly Hills Education Foundation. We look forward to continuing the relationship and the events to come!