It never fails, at the end of the year as we begin to look ahead at turning a new page, I get this fire in me to want to be better, go bigger, and make the next year the best yet.
I get all of these awesome goals and ideas going through my head, so I take a few days to get organized for the year, and hit the ground running.
That’s where you have to stop and ask yourself — are these goals and ambitions helping my business take the next step towards my 5-year, 10-year or even greater goal down the road?
It’s so easy to get caught up in that “new year” energy, and want to just do all the things, but you so easily could do more harm than good.
If you’re like me and ready to kick 2025 off with a bang, I’m here to help you avoid wasting your time and make sure your thought processes are on the right track.
Here are 3 pitfalls you’ll want to avoid as you plan your new year goals for your business:
1. Don’t overhaul your website without purpose
A total redesign of your site might sound exciting, and who knows, maybe it is time for one (reach out for some guidance).
But a lot of the time, it’s the small, subtle tweaks that make the biggest difference.
So don’t just dive in head first and start over from scratch just “because”. Think about the true purpose of the changes you want to make, and understand that the improvements will in fact make a difference (for the better).
2. Don’t add features that don’t drive revenue
So many times we get caught up in a trend or “cool” animation (they’re not cool, btw), and want to add it to our site.
But, is that slick animation convincing anybody to buy from you? Is it getting them to reach out more?
More than likely, no.
They’re just a major distraction in you actually driving sales or leads, and shouldn’t be catered to.
3. Don’t forget your audience
Remember, your website is for your users — not you.
Every design choice, copy change, and color tweak affects the way that visitors use and interact with your site.
Always think first about what matters to them — what questions they have, any pain points — and make sure your website updates reflect this.
A simple color change or headline tweak to you could mean a complete turn-off for your audience.
Looking to gain a professional’s perspective?
I’m designing, building and maintaining websites every single day, so I know what helps drive better results.
You can reply to this email or get in touch here — I’d love to hear from you!
Thank You & Happy Holidays!
As I close out the final issue of the Design to Dollars newsletter for the year, I just wanted to take a moment to say thank you for your support this year! I’m super appreciative and hope you and yours have a safe and happy holidays.
See you in 2025,
