Last week, I was totally blindsided when I lost a white label job, and I’m still steaming over the fact that it only came with a day’s notice.
I don’t have to tell you that running a business is hard, but I wanted to use this as an opportunity to share what happened to me and the valuable lesson I took from it.
Just like most businesses out there, there are always ebbs and flows — it’s the feast and famine cycle so many get caught up in.
To help, I’ve pursued other white label opportunities to help diversify my clientele and help ease that cycle from happening.
White label work is when you are contracted by another company to do work for their clients, but under that company’s name. You normally have no client interaction, and the company handles the admin and client communication for you — you just carry out the work for them.
Over the years, I’ve had several white label jobs, which definitely helps boost overall revenue, and cause me to feel less of that “famine” cycle if I were to lose a client.
Just as I do with my regular clients through my business, I put a lot of time, effort, and care into my work for my white label arrangements.
At the end of the day, they are helping provide you work, without you having to go out and find the clients yourself. So creating a good working relationship with these types of agencies can always be a benefit in the long run.
They bring you work, you continue to deliver, and their clients are happy — it’s a win, win.
Well, with this particular white label job, I was just let go with only a day’s notice in the form of a Slack message.
“Hey Adam, I have some sad news. This will be our last day together.”
After 2 years working for this agency, putting my heart into my work, always delivering for them and their clients — they just let me go in favor of hiring in-house.
At the end of the day, business is business, and I understand tough decisions have to be made — but losing a reliable gig like that can really stink!
On the flip side, I always believe when one door closes, another one opens with an opportunity for new relationships. And just the day before I was let go, a marketing agency reached out with an opportunity to do some white label work for them.
Since then, I’ve closed a deal on a new project with them, and we’re starting on it this week.
So in just two weeks time, I lost a white label partnership, and gained another.
I believe this is a product of receiving what you put out in the world — if you continue to do good, quality work, people will notice. And in the end, you will continue to gain far more than you lose.
It’s those moments when you have to lose something “comfortable” to gain something new and more exciting, with greater opportunity to grow into the future.
So if you’ve recently lost a client, or are struggling with your own sales, hang in there and keep working hard — it won’t go unnoticed!
Five years from now, or even sooner, you may look back and say that losing that client or job was one of the best things that happened to you.
Thanks for reading,
