As you know, we’ve been covering the 4 keys into what makes Google happy, and we’ve made it to the third metric in PageSpeed Insights — Best Practices.
This score covers some of the basic checks on your site, really helping to make sure your site is setup properly.
So let’s take a closer look at what it covers.
#3: Best Practices
The Best Practices score in PageSpeed Insights checks whether your website follows general rules that make it safe, secure, and easy to use for visitors. It doesn’t focus on performance or SEO, but rather how well your site is built and if it’s using up-to-date, safe methods.
Here’s a summary of what it looks for:
- Security: It looks at whether your site is secure and using HTTPS (to keep your site secure for visitors browsing). It also checks if your site is free from any known security problems, like outdated technologies that could make it easier to hack.
- Safe Browsing: This checks that your website isn’t flagged for issues like malware (software that can harm your computer) or other harmful activities.
- Modern Technologies: It looks to see if you’re using the latest, most reliable ways to build your site. For example, it checks if your website code uses modern practices that work well on all browsers and devices (phones, tablets, etc.).
- Media Usage: It checks if your images, videos, and other media are displayed in a way that works well across different devices and don’t cause problems, like using too much data or loading too slowly.
- User Experience: It looks for things that make your site easier to use. For example, making sure links are pointing to secure pages and your forms are secure.
With all PSI scores, the Best Practices is ranked out of 100 — if your score doesn’t look good, you’ll definitely want to work on the errors it provides to help get your site up to par.
So, why should you care?
Well, for one, because you want to make Google happy! But that’s not priority — you should care about the Best Practices score because it’s the foundation for creating a stable, reliable, and trustworthy website for your visitors.
And by building trust, you’ll attract visitors who like and enjoy being on your website — which you hope will turn into customers!
Stay tuned for the final metric to making Google happy — SEO.
More soon,
