Case study
Firefly LED
Overview
Created to revolutionize the LED screen experience, Firefly LED was formed as a brand new startup with years of previous experience under their belt. AWD partnered with Firefly to help define their brand and online presence, from the ground up.
What We Did
- Website Design & Development
- Website Management
- Graphic Design
- Digital Marketing
The Solution
As a business to business seller of large format LED displays, AWD helped Firefly LED create their brand from the ground up.
Starting with a brand new logo design, we developed a look and feel that coincides with the tech industry, while pulling in their own unique character and brand in the firefly icon. The rare blue-lit end of the firefly stems from the Smoky Mountains of Tennessee, their home state.
With their website presence, we completely built a fully e-commerce solution, including a custom LED screen builder that allows users to build their own screen and get instant pricing — right on their website — creating a fruitful lead-generation tool that’s still going strong today.
Ongoing, we’ve implemented a robust marketing plan to boost their search engine optimization, drive traffic to the Screen Builder, build out dynamic page templates, and more.
"Adam and his team have been phenomenal to work with! They assist us with everything from web/digital content design, SEO, marketing, etc... They never stop trying to find ways to ensure they are staying on top of their game, and are always willing to help any way that can, sometimes even outside of their typical scope. I cannot thank AWD enough for all of their hard work over the years, and look forward to more!"
Will Dickey
