Case study
Firefly LED
Overview
Created to revolutionize the LED screen experience, Firefly LED was formed as a brand new startup with years of previous experience under their belt. AWD partnered with Firefly to help define their brand and online presence, from the ground up.
What We Did
- Website Design & Development
- Website Management
- Graphic Design
- Digital Marketing
The Solution
As a business to business seller of large format LED displays, AWD helped Firefly LED create their brand from the ground up.
Starting with a brand new logo design, we developed a look and feel that coincides with the tech industry, while pulling in their own unique character and brand in the firefly icon. The rare blue-lit end of the firefly stems from the Smoky Mountains of Tennessee, their home state.
With their website presence, we completely built a fully e-commerce solution, including a custom LED screen builder that allows users to build their own screen and get instant pricing — right on their website — creating a fruitful lead-generation tool that’s still going strong today.
Ongoing, we’ve implemented a robust marketing plan to boost their search engine optimization, drive traffic to the Screen Builder, build out dynamic page templates, and more.
