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Case study

MacBrothers Mechanical

Overview

MacBrothers Mechanical came to AWD with a dated website that lacked cohesion, branding, and modern functionality. Their previous site offered little personality and didn’t reflect the professionalism or expertise behind their HVAC services. With no consistent color palette, typography, or clear structure, the website failed to build trust or convert visitors into leads.

What We Did

  • Web Design
  • Web Development
  • Ongoing Management

The Solution

AWD created a fresh, cohesive website that establishes a clear brand identity and builds credibility at every touchpoint. The new design introduced a simplified logo, refined color palette, and modern layout that communicate reliability and craftsmanship. A lead generation form was strategically placed in the header for quick conversions, while clear navigation and visual hierarchy make the site intuitive and easy to use.

The result is a professional, conversion-focused website that positions MacBrothers Mechanical as a trusted choice for residential and commercial HVAC services in North Carolina — blending design clarity with business growth.