Running a small business is no walk in the park.
Many times, you’re juggling a dozen tasks — chasing invoices, trying to gain new clients, or shipping orders.
As a result, you’re always looking for ways to improve your business process. Whether that’s your calendar, accounting, or emailing, there’s always room for improvement.
In order to help you run your business, and look professional, here’s a list of 3 things we believe every small business needs.
1. A professional email address
This one may sound funny, or unnecessary, but we believe that having a professional email is very underrated.
What do we mean by a professional email address?
This means your email has the same domain as your website. For example, our domain is adamwrightdesign.com, and my email is [email protected].
So instead of having [email protected], which is far less professional, you should opt for a domain email. They’re cheap, and go a long way in a customer’s eyes for credibility.
To take it a step further, you can create a general email like hello@ or info@, and really get clever by separating out the divisions of your business (support@, marketing@, you get the idea).
2. A project management tool
Because of all those tasks you’re juggling as a small business owner, it’s important to stay organized and on-task. For this reason, we recommend you use a project management tool like Asana, ClickUp or Monday.
You can create custom to-do lists, set due dates, take down notes, add collaborators, and more — all for free.
An even simpler tool like Trello can help those who don’t have as many tasks and still stay nice and organized.
Once you get a system in place, you’ll be surprised at the difference it makes in running your day-to-day activities.
3. A goal-oriented website
Believe it or not, many small businesses neglect the need for a really well-optimized website.
You might say, “Oh, I get enough clients already, it’s fine.”
But you are not realizing the benefits of having a properly built website can do for your business. According to a study by Kinesis, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
So if you are not putting the time and attention into your website that it needs, you may as well not have one.
Best of luck!
These are just 3 things that we feel we could not live without in our small business, Adam Wright Design. If you haven’t already, consider implementing each of them into your business — and reach out to AWD if you need any help!