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A person holds a printed photograph of a landscape with a body of water and grasses, while sitting at a desk with a computer displaying similar images.

Have you ever wondered what the difference between CMYK vs RGB is? What exactly do these abbreviations mean, and why are they important? Well, you’ve come to the right place. For starters, CMYK and RGB are two different color models used in design. Depending on your end use, you will decide which color model is best for …

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A magnifying glass rests on a blue gradient color swatch chart.

Many times, we’ve been provided images from clients that are low in resolution. So what does this mean? And what is the importance of resolution anyways? To put it in layman’s terms, image resolution is the quality of an image visually. Higher resolution = higher quality; lower resolution = lower quality. But in further details, …

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A person with glasses and a denim jacket is sitting on a leather couch, smiling while using a laptop.

As a business owner, getting a new website can be very exciting — a revamped online presence can help boost your reputation and credibility tremendously. However, at the same time, getting a new website is not just a matter of having a couple meetings, carrying out a few clicks, and it’s done. In order to …

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A person using a laptop with Google's search page open, sitting at a wooden table with a cup of coffee and potted plants in the background.

You may have heard about them before, but really never took the time to understand it. So what is a keyword? And what importance does it play on your website? It can be extremely confusing, but I can assure you they should not be ignored and can be very powerful in helping your website gain …

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Large, orange @ symbol on a light gray background, resting on a white surface.

So you’ve started your business, and have gotten by with the free @gmail.com email for now. We’ve all been there, but you’re now in business for a couple of years, gaining more customers, and want to be taken more seriously. Enter: a professional email address — an email with your business’ domain (ex: hello@adamwrightdesign.com). It’s one …

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A person uses a desktop computer, typing on a wireless keyboard, and wearing a smartwatch.

Building a library of content on your website can work wonders for your business.  It positions you as experts in your field, provides numerous opportunities for organic search with simple SEO practices, and increases your ability to earn external links.  But a commonly overlooked part of this is that your content can become outdated. Why …

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A laptop displaying a content management system with an "Add title" section ready to create a new post. The screen shows fields for entering the title, image, categories, and other post details.

In the world of WordPress, there’s dozens of what we call “page builders” — certain plugins/software many use to build their WordPress websites. From Elementor, to Divi, Beaver Builder, WP Bakery, Oxygen, Kadence Blocks….I could go on. It’s a saturated area of WordPress that can be difficult to navigate. What is easy to use? What’s going …

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Two people interact with a laptop. One person is pointing at the screen while the other is typing on the keyboard.

When your website design and build is complete, next comes the review process where you, as the client, will be providing feedback and revisions. It’s easy to just want to jump in and say, “change that image” or “I don’t like that color anymore.” But for us, that doesn’t help us understand why so we …

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Person using a laptop displaying data analytics charts and graphs; a smartphone, glasses, and a notebook are on the table beside them.

If you’re looking to improve your online presence then you’re in the right place. We love helping small businesses like yours launch newly designed websites so they can gain more credibility and, in return, more customers. However, before you jump right in and expect everything to all fall in place for you, here are some …

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A computer screen displaying the WordPress admin panel with the "Add Plugins" page open, showcasing different plugin options including Classic Editor, Gutenberg, and others.

Here at AWD, we offer what we call Website Care Plans — or, simply put, monthly maintenance on your website. Depending on your site’s needs (and your own), we offer three tiers of plans for you to choose from. So why do you need it? Well, we understand it can seem like an “upsell” after …

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