Fonts, fonts, fonts.
There’s quite literally hundreds of thousands of them in existence — some good, some not so much.
Typography
The Importance of Typography
Ty•pog•ra•phy (noun): the style and appearance of printed matter; the art or procedure of arranging type or processing data and printing from it. Typography is one of the most important elements of design. How you treat typography can dictate the overall outcome of any project. Within the umbrella of typography, there are various components …