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Person smiling while playfully peeking through fingers, against an orange background.

You just spent way too much time obsessing over your new website or marketing piece. You picked a color scheme that looked killer in your head, found some decent enough images online, and thought, “Yeah, this is a winner.” Then you put it out into the world and…crickets. Oof. Chances are, your business isn’t the …

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Two people holding large, colored squares stand in front of a web browser graphic with similar squares in pink, blue, and yellow.

If you’re here, chances are you’ve wondered, “Wait, isn’t web design just graphic design for the internet?” And honestly, I don’t blame you—it’s a fair question. On the surface, they seem to do the same job: both graphic designers and web designers create things that look good, but their roles go way beyond that. They …

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Close-up of hands using a craft knife to cut out a design on white paper, placed on a cutting mat. The person is wearing a gold ring on their left hand.

When you’re a new business, getting your fresh, new logo design is so exciting. It’s now the face of your business, and eagerly you use it on your website, social profiles, and order promotional collateral like stickers and pens. Did you ever think, though, if your logo is truly unique? What if someone else out …

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An empty room with a large window overlooking a lake, featuring dark wood flooring and white walls.

White space — no, not that stuff that NASA deals with, it’s the “blank” area often seen in web design layouts. So what is it, exactly? Well, white space is really just empty or blank areas around elements on your website — but it doesn’t always have to be white. It can be whatever color is used …

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Person writing in a notebook with an open laptop, camera, and other items on a wooden desk.

With the varying logo designs you see online and in person, you might be wondering — what really makes for a good logo design? As a designer myself, there are many factors that go into it so let’s dive in and find out. 1. Color palette One of the first factors in what makes a …

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A person holds a printed photograph of a landscape with a body of water and grasses, while sitting at a desk with a computer displaying similar images.

Have you ever wondered what the difference between CMYK vs RGB is? What exactly do these abbreviations mean, and why are they important? Well, you’ve come to the right place. For starters, CMYK and RGB are two different color models used in design. Depending on your end use, you will decide which color model is best for …

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A color swatch book displaying a fan of paint color samples ranging from yellows and greens to blues, purples, and pinks, each labeled with a unique identifier.

If you’re like me, I often jump to Google searching for a local service, like a pet groomer, or car detailing business, or whatever it may be. And I check out their website, then check out their Facebook and Instagram and wonder, why are the logos and colors used not the same? It leaves you …

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Computer screen displaying a file menu with options and text overlay that reads, "Determining which file type is right for your next project." The corner reads "Adam Wright Design.

If you are a designer, developer, social media manager, marketer, or just attempting to create some graphics on the side, figuring out what file extension to choose can be confusing. For starters, I’d say the most popular file extensions used are: .png, .jpg (or .jpeg), .pdf, .tiff and .gif. Some other, more advanced file types …

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A red door with "HELLO THIS WAY" written on it in large yellow letters, flanked by a black storefront on the left and a blue section with a "BAR" sign on the right.

Graphic design. More than likely, your perception and meaning of what it is is different than the next. What many don’t realize is that graphic design is everywhere. You couldn’t go anywhere or do anything without viewing some sort of graphic design. Billboards. Brochures. A book cover. A website. A logo. I could go on for hours, …

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Keyboard, mouse, and a coffee cup with icons of Photoshop, Illustrator, and InDesign on a white desk, alongside a notebook, pen, white smartphone, and earphones.

Maybe you’re a novice designer, or just a curious mind. Either way, you may be wondering what the Adobe apps are and how they should be used.

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