The 3 Key Elements Every Website Homepage Needs

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by Adam Wright

At AWD, we look at your homepage as one of the most important pages on your website.

It creates the first impression, telling the user/visitor exactly who you are and what you do.

In fact, according to a study by Taylor & Francis Online, “It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.”

50 milliseconds. That’s it!

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Needless to say, your homepage is crucial, and here’s the top 3 things you must include to keep your user intrigued.

1. Great photography

It goes without saying that one of the most effective tools of any website is the imagery.

Great photography can elevate your website to another degree — and pull the visitor right in.

Images evoke emotion, so always be sure that the images you choose are portraying your brand AND how you want the user to feel.

2. Hierarchy

This is a bit of an all-inclusive topic. Hierarchy applies from the very top of your homepage, all the way down to the footer.

Having great hierarchy will point your visitor in the right direction — making them want to go exactly where you intend.

This includes size of headings, color of headings, placement of images, color and size of your buttons — just to name a few.

On top of that, the organization and flow of your navigation is absolutely key to preventing your user from bouncing. If they can’t find what they want within 2-3 seconds, you’ll lose them.

3. Call to action

Your website has a purpose and goal for existing, right? (If not — let’s talk.)

Whether that’s selling merchandise, getting donations, or collecting subscriber emails, the goals for your website all need an avenue for getting there.

This is where a call to action comes into play.

What is a call to action?

Simply put, it’s usually a line or two of copy, paired with a button.

For example, “Ready to get started?” With a button saying “Sign Up Today.”

Or, “New Fall Collection Available Now” with a button “Shop Now.”

These are vital to leading your visitor to the most important part of your website. The end game, no matter what, is to convert that user into a customer. Without a call to action, you’re just letting them meander with no purpose.

Let us help you

AWD specializes in custom website design and development, building websites with a purpose and goals. Reach out for a no-strings-attached proposal! What do you have to lose?

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Adam Wright

Adam is a California native, now living in Middle Tennessee. A long-time creative at heart, his passion for design and growing his small business, AWD, is always evident. When he's not writing code or sketching logos, he enjoys spending time with family, playing basketball, or watching just about any motorsports. Find him on LinkedIn.

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