Website Care Plan: The Small Cost for Securing Your Investment

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by Adam Wright

Here at AWD, we offer what we call Website Care Plans — or, simply put, monthly maintenance on your website. Depending on your site’s needs (and your own), we offer three tiers of plans for you to choose from.

So why do you need it?

Well, we understand it can seem like an “upsell” after your website has launched, but it’s truly not. Every single WordPress website requires ongoing maintenance — and we would be doing you a disservice if we didn’t offer this.

Beyond that, and more importantly, you want to ensure that your brand-new website you’ve just worked so hard to get continues to work well, is secure, and updated.

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Here’s just some of the benefits to signing up for a Care Plan for your website after launch:

1. Peace of mind

As part of all Care Plan packages we offer, you get:

Weekly WordPress updates: including plugin, theme and core WordPress software.

Daily website backups: if your website ever has an issue or goes down for whatever reason, we will always have a fresh, recent backup copy ready to deploy.

24/7 Uptime monitoring: We implement software that tells us if your website ever goes down immediately, and we jump in to diagnose the issue ASAP.

Security checks: Your site will be scanned weekly for security issues/vulnerabilities.

Premium plugins: We build every website with a set of plugins that we own developer licenses for, and having a Care Plan ensures that you get to continue to use our licenses on your site.

With all that said, even at just the Basic package, you are receiving peace of mind at an affordable monthly cost. Doing these weekly & daily tasks for you helps you continue to work on the business, while we keep your website running great.

Some of you may think, “I can do this myself just fine,” and you totally have that choice! If you have the time, and the knowledge to do so, we do not discourage you at all.

In running our own business, we’ve learned that letting those do what they do best, and sticking to what you’re best at, usually is worth it to not spread your responsibilities too thin.

2. Security

As mentioned above, all Care Plans come with basic security checks on your site. Because WordPress is open source software, meaning anyone can contribute and build plugins, themes, etc., there are constant threats to your website’s security. New versions of plugins are released not just for new features, but to patch these potential vulnerabilities and issues that arise.

Leaving your WordPress website out-of-date is like buying a new car and not changing the oil. Your motor will eventually have major problems and you won’t be able to fix it. So by obtaining a Care Plan, you can rest knowing that your website is constantly being maintained and cared for so it keeps running well for years to come.

3. Support

We like to reward our clients for continuing to work with AWD and trust us in taking care of your online presence. As a client on our Care Plan, you get our exclusive hourly rate for any necessary website content updates and support.

If you opt for the Premium Plan, you even get priority support, which includes 24-hour turnaround for most updates.

By continuing to care for your site, we ensure that we’re your go-to partner in whatever you may need.

Take action today

Understanding the importance of maintaining your website is the first step. Recognizing whether you have the bandwidth (or knowledge) to do it yourself is what will help you decide on securing your online investment.

Check out our Care Plans here, and don’t hesitate to reach out if you have any questions!

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Adam Wright

Adam is a California native, now living in Middle Tennessee. A long-time creative at heart, his passion for design and growing his small business, AWD, is always evident. When he's not writing code or sketching logos, he enjoys spending time with family, playing basketball, or watching just about any motorsports. Find him on LinkedIn.

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