3 Website Statistics That Might Surprise You

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by Adam Wright

So you have a website — great! But did you know how quickly your website is judged? Or how many visitors you could be losing as a result of the design?

It goes without question that an aesthetically pleasing website is more enjoyable to look at and navigate, rather than a clunky, outdated website. Right?

Personally, and I know I’m biased as a web designer, I cannot handle being on a website if it’s slow, poorly designed, or not mobile friendly.

With that said, here’s 3 statistics about your website that you may have never considered — but should.

1. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile

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Holy cow. Does that surprise you? It should.

This is over HALF of your website visitors that will not recommend you. I know as a small business myself, that recommendations and referrals are a huge part of gaining new customers.

So the fact that your website design on mobile can simply lose you 57% of opportunities without ever giving you a shot, should immediately cause you to fix this now.

How can you fix it?

Get in touch with a web designer (like AWD) and do a full audit on your mobile site to see what can be improved. Sometimes, you might have to start over — but in my opinion, it’s worth it to gain those 57% of customers recommendations back.

2. 47% of Users expect a maximum of 2 seconds loading time for an average website

2 SECONDS. Do you know how fast that is?!

1….2….that’s it.

That’s all the time you have to ensure 47% of your website visitors don’t lose their patience and leave. (Yes, I’m a part of this statistic — who likes waiting 5-10 seconds for a website to load?!)

Not only are you losing customers, but a slow website is not search engine friendly. Google’s algorithm is highly considering a website’s speed for how they rank your site, therefore punishing you in rankings for a slow site.

How can you change this? 

Well, there’s a lot of ways you can improve your website speed.

However, one of the BIGGEST, and probably the easiest ways to improve your website speed is to get a good website host.

No, not GoDaddy, or BlueHost, or HostGator. These are not good website hosts.

Use hosts like WP Engine, Kinsta or GreenGeeks. These hosts are reliable, fast, and can definitely help your site.

Other ways to improve speed is optimize your images to be smaller, reduce the amount of plugins you’re using, and also minifying your CSS/JS files.

3. 75% of consumers admit to making judgements about a business’ credibility based on their web design

Imagine this: you’re a nonprofit organization that’s been around for 20+ years, with a ton of legitimacy, however you have neglected keeping your website up-to-date and modern as the years have gone by. Therefore, your website is stale, old, and not engaging.

The simple fact that your website design is outdated can drastically affect the credibility of your organization. And who wants to donate on a website that looks sketchy?

Your website design could quite literally be losing you donations (or sales, or new leads, etc).

definitely would not enter my credit card information on a website that didn’t look safe or legit.

How do you fix this?

Simply put, you need a new website design. You can’t afford to continue using your horrible, outdated website, so hire Adam Wright Design to help you come into the 21st century and start gaining your potential customers trust again.

Can your website relate?

If your website falls under any one of these stats (bad mobile design, slow, or poor design), you should take the immediate steps to changing this.

There’s no business that can afford to lose a new customer (or 50%+ of new customers), and your website should consistently be working for you (not against).

AWD is glad to help you with your web design — reach out to us to get started.

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Adam Wright

Adam is a California native, now living in Middle Tennessee. A long-time creative at heart, his passion for design and growing his small business, AWD, is always evident. When he's not writing code or sketching logos, he enjoys spending time with family, playing basketball, or watching just about any motorsports. Find him on LinkedIn.

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