8 Ways to Promote Your New Website

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by Adam Wright

So you’ve got this shiny, new awesome website that’s launched! Now what?

Well, you certainly need to tell the world about it — right? So what’s the best ways to do just that? We’ve created a list of the top 8 ideas that are almost all free to do. So be sure to go through this list and check off as many as you can. Let’s go!

1. Post on Social Media

Arguably the easiest on this list is to post about your new website launch on ALL of your social media platforms. That includes: Facebook, Instagram, LinkedIn, Twitter, and wherever else you have a profile. Don’t forget, in addition to posting about it, you can update your profile link to ensure it’s set to your website URL.

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2. Send an Email Newsletter

Do you use email marketing? If so, send out a dedicated email blast to your subscribers to announce your new website! You could do a teaser email a week or two beforehand so that you can begin to gain some awareness.

3. Search Engine Optimization (SEO)

One of the more time-intensive tasks to promoting your new website is through SEO. More than likely, if you don’t know what it is, you’ll need to hire a professional to carry this out. Proper SEO will help your new website rank on Google so that you can get more traffic.

4. Write a Blog

Write a dedicated blog post announcing your website. You could even go into detail highlighting some new features/elements that your customers might care about, include some screenshots and direct links as well to help with click-through onto your other pages.

5. Contribute a Guest Post

Another great avenue is to write a guest blog post on a relevant topic for a website within your target industry. This will allow you to reach an ideal audience, and don’t forget to include your website in your author bio.

6. Marketing Collateral

Whether it’s business cards, brochures, flyers, pens, t-shirts, or signage, you’ll want to update your marketing collateral with your new website. Keep in mind, you don’t have to include the ‘www’ or ‘https’ on print materials — just a simple ‘’ will work!

7. Email Signature

Your professional email signature is the perfect spot to also include your website URL. You can even explore adding a call-to-action like, “Check out our new website!” and link it. Since you send so many emails already, it’s an easy and natural way to get your website out there.

8. Directories

If you’re a member of your local Chamber of Commerce, don’t forget to update your profile directory with the new website. Anywhere else you might have a membership or directory listing in, you need to update those as well.

There you have it! 8 pretty straightforward ways to promote your new website. If you can achieve at least 5 of these, you’ll be on your way to more website traffic, and hopefully more customers!

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Adam Wright

Adam is a California native, now living in Middle Tennessee. A long-time creative at heart, his passion for design and growing his small business, AWD, is always evident. When he's not writing code or sketching logos, he enjoys spending time with family, playing basketball, or watching just about any motorsports. Find him on LinkedIn.

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