Adam Wright 
When you’re a new business, getting your fresh, new logo design is so exciting. It’s now the face of your business, and eagerly you use it on your website, social profiles, and order promotional collateral like stickers and pens. Did you ever think, though, if your logo is truly unique? What if someone else out …
White space — no, not that stuff that NASA deals with, it’s the “blank” area often seen in web design layouts. So what is it, exactly? Well, white space is really just empty or blank areas around elements on your website — but it doesn’t always have to be white. It can be whatever color is used …
Do you know how to optimize your Google Business Profile? Or are you wondering what the heck a Google Business Profile even is? Well, if you’re the latter, you need to get onboard! It is an absolute must for every business and the single most important factor in gaining visibility in local search results on …
As with many people I talk to, writing for marketing is not very fun. It’s hard to know where to start, and feel like you’re unsure if you’re writing something that’s very effective. Does it make sense? Will my audience be drawn to these words? Whether it’s for a Facebook ad, a new targeted landing …
Are you working on a new website build with the GeneratePress theme and the GenerateBlocks builder, and wondering how you can create a dynamic page header? Well, you’re in luck! In today’s post, I’ll show you exactly how to create this dynamic page header, so every page header on your site will look exactly the …
With the varying logo designs you see online and in person, you might be wondering — what really makes for a good logo design? As a designer myself, there are many factors that go into it so let’s dive in and find out. 1. Color palette One of the first factors in what makes a …
When it comes to your website navigation, you want it to be less like a food menu, and more like a website menu — clean, organized, and focused. If you go for the contrary, with 8-10 different items, with huge drop-downs beneath each one, you are going to end up deterring customers from browsing your site …
It’s 2022, and the availability of web designers and developers worldwide is greater than ever. However, if you’re in the market for a new website, and you’re on the hunt to hire — there’s many factors you should consider before pulling the trigger. Like any industry, you can run into designers/developers that go to Google …
Lazy loading might sound like your body trying to wake up and roll out of bed on an early Monday morning, am I right? Well, that’s not quite it. Lazy loading is a method of delaying or deferring your images and resources from being loaded immediately on your website. Your website speed is determined by …
Have you ever wondered what the difference between CMYK vs RGB is? What exactly do these abbreviations mean, and why are they important? Well, you’ve come to the right place. For starters, CMYK and RGB are two different color models used in design. Depending on your end use, you will decide which color model is best for …
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