If there’s one thing I wish more business owners understood, it’s this: a website doesn’t stay “done.” Design trends change. Your customers change. What you offer changes. And underneath all that, there’s a whole layer of software just doing its thing…until one tiny update decides to take down half a page. Fun stuff. Luckily, keeping …
When people hear accessible web design, they often think it’s all about adding bigger buttons, darker text, or alt text. Those matter, sure, but they’re only small pieces of something much bigger. The whole point is to remove all the stuff that gets in someone’s way so they can read, click, understand, buy, contact you, …
If you’ve never built a website before, it’s easy to think: “We’ll get the design done, then we’ll add the words later.” Seems logical, right? But I’ve watched that plan backfire more times than I can count. What I (and most web designers) need you to understand is that content and design are a package …
When people ask what I do as a web design consultant, I usually say: “I look at websites that are almost there, spot what feels off, and tell you how to fix it.” Sometimes it’s a new website, sometimes it’s a redesign, sometimes it’s a dev team that’s nailed the build but needs design polish …
If you’re here, you’re probably at that crossroads where you’re wondering whether to roll up your sleeves and tackle building your website yourself or bring in a pro. And I get it—it’s not an easy call. Web designers can cost a pretty penny, and going down the DIY road can start to look very tempting, …
Opportunities are wasted every day a visitor leaves your site without taking any action. Attention spans are extremely low, which means you have to capture your website visitors quickly. In fact, within just a few seconds from the time they land on your webpage. It’s such a short amount of time, that with a lack-luster …
We’ve all stumbled on to a webpage that for whatever reason didn’t “exist” — meaning, the link you clicked to visit, is no longer an actual page. As a result, you get a 404: Page Not Found error message. As the business owner of the particular website, that’s not great — but it happens to all …
Are you currently working on writing up the content for your company’s About page? The About page can easily be one of the most missed opportunities to connect with a customer. As the business owner, you might assume that it’s all about YOU, right? Your bio, your hobbies, etc. Wrong. You should be using the …
Being embarrassed about how outdated your website is can be, well, embarrassing. It’s like knowing your car needs new brakes, and every time you come to a stop sign you’re reminded by the loud squeak they make, but you know it isn’t cheap and don’t want to deal with it right now. The truth is, …
When it comes to your website navigation, you want it to be less like a food menu, and more like a website menu — clean, organized, and focused. If you go for the contrary, with 8-10 different items, with huge drop-downs beneath each one, you are going to end up deterring customers from browsing your site …
