Need a second opinion on your design? Get expert feedback

Person sketching a website wireframe layout on paper with labeled sections, a pencil in hand, a smartphone, and office supplies on the desk.

If you’ve never built a website before, it’s easy to think: “We’ll get the design done, then we’ll add the words later.” Seems logical, right?  But I’ve watched that plan backfire more times than I can count. What I (and most web designers) need you to understand is that content and design are a package …

Read more

Adam smiling behind the computer

When people ask what I do as a web design consultant, I usually say: “I look at websites that are almost there, spot what feels off, and tell you how to fix it.” Sometimes it’s a new website, sometimes it’s a redesign, sometimes it’s a dev team that’s nailed the build but needs design polish …

Read more

Person sitting cross-legged on the floor surrounded by woodworking tools and materials, wearing orange gloves and smiling, with fingers crossed.

If you’re here, you’re probably at that crossroads where you’re wondering whether to roll up your sleeves and tackle building your website yourself or bring in a pro. And I get it—it’s not an easy call. Web designers can cost a pretty penny, and going down the DIY road can start to look very tempting, …

Read more

A woman sitting at a desk, working on a laptop. She is smiling and surrounded by colorful flowers and plants.

Opportunities are wasted every day a visitor leaves your site without taking any action. Attention spans are extremely low, which means you have to capture your website visitors quickly. In fact, within just a few seconds from the time they land on your webpage. It’s such a short amount of time, that with a lack-luster …

Read more

A person is sitting at a desk with a laptop displaying a website. They are holding a cup of coffee, and there is a glass of water, a red notebook, and a smartphone on the desk.

We’ve all stumbled on to a webpage that for whatever reason didn’t “exist” — meaning, the link you clicked to visit, is no longer an actual page. As a result, you get a 404: Page Not Found error message. As the business owner of the particular website, that’s not great — but it happens to all …

Read more

A group of five people, standing in a circle, joyfully raise their hands together in a high-five, inside a well-lit room with large windows.

Are you currently working on writing up the content for your company’s About page? The About page can easily be one of the most missed opportunities to connect with a customer. As the business owner, you might assume that it’s all about YOU, right? Your bio, your hobbies, etc. Wrong. You should be using the …

Read more

A tablet displaying a data analytics dashboard with charts and graphs is on a wooden surface next to a pen, a smartphone, and a cup of coffee.

Being embarrassed about how outdated your website is can be, well, embarrassing. It’s like knowing your car needs new brakes, and every time you come to a stop sign you’re reminded by the loud squeak they make, but you know it isn’t cheap and don’t want to deal with it right now. The truth is, …

Read more

A person is sketching a website wireframe on paper with a pencil, placed next to a laptop, cacti, and a sticky note on a wooden desk.

When it comes to your website navigation, you want it to be less like a food menu, and more like a website menu — clean, organized, and focused. If you go for the contrary, with 8-10 different items, with huge drop-downs beneath each one, you are going to end up deterring customers from browsing your site …

Read more

A laptop displaying a content management system with an "Add title" section ready to create a new post. The screen shows fields for entering the title, image, categories, and other post details.

In the world of WordPress, there’s dozens of what we call “page builders” — certain plugins/software many use to build their WordPress websites. From Elementor, to Divi, Beaver Builder, WP Bakery, Oxygen, Kadence Blocks….I could go on. It’s a saturated area of WordPress that can be difficult to navigate. What is easy to use? What’s going …

Read more

Person in a yellow sweater typing on a laptop, with a book partially visible on the table nearby.

So you have a website — great! But did you know how quickly your website is judged? Or how many visitors you could be losing as a result of the design? It goes without question that an aesthetically pleasing website is more enjoyable to look at and navigate, rather than a clunky, outdated website. Right? …

Read more